"The Animal Activist's Handbook is full of good sense, thoughtful advice, and practical action on helping all of us to reduce the needless suffering of our fellow creatures. I recommend it."—Matthew Scully, author of Dominion

"This book is so much more than a 'how-to' guide for activists. It is an inspirational and motivational opus from the two gentlest—yet most effective—giants in the movement. The Animal Activist's Handbook will elevate your activism and forever alter who you are and who you want to be."—Rory Freedman, #1 New York Times bestselling co-author of Skinny Bitch

"The Animal Activist's Handbook punches way above its weight. Rarely have so few pages contained so much intelligence and good advice. Get it, read it, and act on it. Now."—Peter Singer, author of Animal Liberation and Ethics into Action

"A 'must have' book for all animal advocates, particularly those new to the animal protection movement. As seasoned activists, Friedrich and Ball have gained the experience and wisdom needed to identify the best strategies for animal advocacy. In addition to practical advice, they give us an inspiring message of hope—a hope grounded on the knowledge that each of us can make a significant difference in the lives of many animals."—Stephen R. Kaufman, M.D., Chair, Christian Vegetarian Association

"Bruce Friedrich and Matt Ball are important voices in the animal protection movement. Their book is a straightforward, thoughtful, and practical guide to being the most effective activist you can be for your cause."—Gene Baur, author of Farm Sanctuary

"Bruce Friedrich and Matt Ball argue eloquently that the good life is best achieved by working to end suffering and honoring the Golden Rule. Their embodiment of these virtues informs their activism on behalf of non-human animals, and gives this important and passionately written book a wonderful depth of spirit and feeling."—John Dear, S.J., nominated by Archbishop Desmond Tutu for the Nobel Peace Prize and author of A Persistent Peace

"The Animal Activist's Handbook offers invaluable suggestions for how to be as effective as possible in giving a voice to the voiceless. The plight of animals is so dire that we can't afford to engage in advocacy that isn't optimally useful in changing people attitudes about, and actions, toward them. I wish this book had been written when I first got involved in the animal protection movement—it would have made my early years as an animal advocate a lot more effective!"—Paul Shapiro, Senior Director of The Humane Society of the United States' Factory Farming Campaign

"The extraordinary activist Henry Spira said "If you see something that's wrong, you've GOT to do something about it." If he were alive today, he would add "and here's the book that will show you how." If you want to get the most bang for your activism buck, read this book today. Matt Ball & Bruce Friedrich are giants in the animal protection movement, having lived their lives as models of altruism. Their insights, anecdotes and sensitive, respectful strategies are essential for anyone who wants to effectively address the horrific suffering of animals in the 21st Century. This is not feel-good activism, but potent advice to achieve realistic change."—Debra Probert, Executive Director, Vancouver Humane Society

"There is nothing more maddening than wanting desperately to change the fate of animals and not knowing how to go about it. This book shows you how to streamline your thoughts, present information, and be the greatest force you can be for these creatures who have no voice. It is a Godsend for a movement that is gaining ever stronger momentum."—Kathy Freston, author of The Quantam Wellness Cleanse

"You’ll find the sample dialogs in this book are a Swiss army knife suitable for just about any situation. Highly recommended."—Erik Marcus, Vegan.com

"A gentle little book with a kick-ass message."—Gene Weingarten, Pulitzer Prize winning reporter for the Washington Post